Why hiring a Pinterest manager can help your business grow!

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As a Pinterest Manager Services provider, I know that Pinterest is a powerful search engine that you want in your corner if you’re a blogger or business owner. Pinterest can help drive traffic to your site, promote your products to your audience, and engage with your customers! Sounds wonderful, doesn’t it?! Well, it really is!

Pinterest is so powerful, it has 450+ million active Pinterest users a month. Even if you got a small fraction of that traffic that’s still amazing! 

Pinterest is a visual search engine, and like any search engine it requires, time, consistency, and knowledge/expertise in how to navigate to have your account working in your favor! Now can you make your own Pinterest account, certainly! However, without strategy and knowledge of Pinterest, your account may not have a significant reach, and you may not get the traffic and sales you dream of. That’s where Pinterest management services can come in with handy with giving business owner an expert with monthly management services or one time services to help learning best practices and how to grow their website traffic. 

Time

Pinterest is a great platform; however, it requires time! Pinterest can take anywhere from 6-12 months before the algorithm can pick up your account is valid and providing good information. During this time, and afterward you need to be consistently pinning SEO rich pin graphics. As Pinterest is algorithm-based, like most social media platforms, this means it needs (demands) consistency. When you’re a business owner, you don’t necessarily have extra hours in the day. Most of my clients often outsource to my Pinterest services to get time back.

It can take quite a bit of time to learn about how to reach your target audience on Pinterest, learn the right places to put SEO and how to create optimized pin designs. Taking a Pinterest Course and taking the time to implement the strategies efficiently can be time-consuming as well. For this reason, Pinterest Manager Services can provide expertise, and manage your Pinterest in the background without you needing to dedicate your time to the platform. 

Another area that takes time is learning how to implement a long term marketing strategy on Pinterest. This can be challenging with new accounts and when you’re learning and putting in the hard work to grow your account and brand. It can take a while (like 3-6 months) to learn how to properly use SEO and to build the skills towards consistently posting. Not to much the time things like Pinterest ads can take, and the amount of work that goes into optimizing a Pinterest account. 

Expertise

When paying for a great pinterest manager most of what you’re paying for is expertise and their particular skill set. Someone who will dedicate the time to investigate trends, analytics, short/long-tailed keywords, and analyze your demographics and account to optimize the most out of the content you put out. Having someone in your corner who can do this with ease, and with experience will save you a lot of time and effort in your online business. As I said Pinterest is an algorithm so starting your business account off strong with all the proper facets in place with optimization. This will get you farther than a couple of months in trying to now optimize your account. 

I recently had a friend who started a business, they opened a Pinterest business account and began to do it themselves. Their account was not optimized, and their pin content and descriptions were not aligned to trends or keyword research. At the same time, I started a client’s account from scratch. A couple of weeks down the line my friend’s account was growing, but incredibly slowly and the entire process was exhausting to them. My client’s account that had been properly optimized and SEO rich from Day 1 was performing 19x as well, and their outbound traffic was almost x12. With me not spending as much time as the business owner trying to figure it out on their own. 

Utilizing Pinterest Manager Services is the best way to help you right out of the gate get you to a strong start for your small business. A Pinterest manager or even a Pinterest va can help you grow your online presence. It’s important to review past Pinterest management client and to understand their processes with ne clients and with helping you grow your own content. 

Pinterest Algorithm

Pinterest changes its algorithm often; this means a strategy that worked 6 months ago may no longer work. So even if your feel confident in your skills, you will need to pivot and learn new strategies. A Pinterest Manager Services does all this research for you. They’re up to date on trends, up to date on what the best strategies are. As well, they have access to resources and peers who provide insightful information on what is working best for certain niches based on their own experiences.

In this year alone, 2021, Pinterest has already undergone several changes and two major algorithm changes that left many users frustrated. Pinterest Manager Services experts can pivot based on the new algorithm and are able to implement new strategies quickly when possible.

As a business owner or blogger, you’ve got enough trends to keep up with. Keeping up with the Pinterest algorithm isn’t one you need to worry about.

Strategy & Planning

With each of my clients, I’m able to analyze their business and put forward strategies based on their specific business needs. I’m able to plan based on trends in Pinterest, and plan ahead with predictions. When I connect with friends and peers who manage their own Pinterest Business accounts on the side. Often there is little to no strategy in place which can (and likely will) harm your traffic and your reach on Pinterest.

Strategy and Planning take time and are needed to help your business flourish on Pinterest.

I love to book consultations with potential clients. During this time. I can help them understand if their specific business would be a good match for Pinterest, not all businesses are. There’s no point in spending your time or energy on a platform that may not perform well for you.

If you’re interested in taking a Pinterest Course to learn more check out Love Family Health – Megan Johnson.

I hope this post helped provide some information on how a Pinterest Manager can help your business!