Growing your Pinterest account doesn’t have to be complicated. Whether you’re a new blogger, a small business owner, or looking to reach a broader audience, Pinterest offers a unique way to attract new followers and increase website traffic. Unlike other marketing platforms, Pinterest is a visual search engine, which means your content can continue working for you long after it’s posted.
This guide will walk you through how to grow a Pinterest account using proven strategies, optimization techniques, and a strong content strategy to get better results with minimal effort.
- Why Pinterest is a Game-Changer for Growth
- Why Pinterest Works for Growth
- 1. Consistently Schedule Pins for Growth
- 2. Optimize Your Pinterest Boards & Profile
- 3. Leverage SEO to Attract More Traffic
- 4. Focus on High-Value, Searchable Content
- 5. Create Fresh Pins & Update Older Content
- 7. Monetize Your Pinterest Growth
- 8. Analyze Your Key Metrics & Adjust Your Strategy
- Final Thoughts: How to Grow a Pinterest Account
Why Pinterest is a Game-Changer for Growth
Unlike traditional social media accounts, Pinterest isn’t about instant engagement—it’s about long-term discovery. When optimized correctly, your pinterest pins can continue driving outbound clicks and engagement for months—or even years.
Why Pinterest Works for Growth
- Pins have a long lifespan – Unlike Instagram posts or tweets, your popular pins can continue generating traffic for years.
- Pinterest is search-driven – Your pins appear in search results, making it easier to reach a broader audience.
- Followers aren’t everything – Unlike other platforms, you don’t need thousands of Pinterest followers to get significant traffic.
- Works for all niches – Whether you’re in fashion, DIY, finance, or blogging, Pinterest helps drive website traffic and build brand awareness.
1. Consistently Schedule Pins for Growth
One of the first things to focus on is pin consistency. Many Pinterest users post sporadically, which hurts their growth. Pinterest rewards accounts that post on a regular basis.
How to Stay Consistent
- Use the Pinterest scheduler to plan and schedule fresh pins in advance.
- Pin at the best time when your audience is most active.
- Post different pin types, including standard pins, rich pins, and article pins.
- Share content from your own boards and relevant boards to maintain engagement.
- 📌 Pro Tip: Schedule pins at least 1-3 times per day for better results without spending much time manually posting.
- 🔗 Learn how to schedule pins efficiently here.
2. Optimize Your Pinterest Boards & Profile
Your Pinterest account needs a clear focus to attract new followers and perform well in search results.
Profile & Board Optimization Tips:
- Refresh your own boards with new content to boost engagement.
- Optimize your board names with relevant keywords.
- Use strong board titles and text overlays on covers.
3. Leverage SEO to Attract More Traffic
Pinterest’s search bar functions similarly to Google, so optimizing for Pinterest SEO is crucial.
How to Use SEO on Pinterest
Optimize board names and cover images with searchable terms.
🔗 Learn how to do Pinterest keyword research here.
Add the right keywords in your pin descriptions and pin titles.
Use a mix of broad keywords and long-tail keywords for the best results.
Monitor your Pinterest analytics to see which search terms bring in the most traffic.
4. Focus on High-Value, Searchable Content
Pinterest rewards high-quality content that solves problems. To grow your account, focus on what your target audience is searching for.
Types of Content That Perform Well:
- How-to guides and tutorials
- List-style blog posts (e.g., “10 Best Ways to…”)
- New feature updates or industry trends
- Content that includes high-quality images to attract clicks 💡 Pro Tip: Always include a text overlay on your pins to make them more readable on mobile devices.
- 🔗 Boost your content strategy with styled stock photography here
5. Create Fresh Pins & Update Older Content
Pinterest favors new pins, so it’s important to create fresh visuals for your content regularly.
How to Keep Content Fresh:
- Use new images for existing content.
- Change up cover images and pin type.
- Repurpose popular pins into new designs.
- Test different colors, fonts, and text overlays to improve engagement.
- Ensure your first thing users see is a clear CTA to drive outbound clicks.
🔗 Check out my guide to good pin design here.
6. Drive Traffic with a Strong Call-to-Action (CTA)
Your pins should guide users toward taking action. Whether it’s clicking a link, signing up for a freebie, or making a purchase, a strong CTA makes all the difference.
High-Converting CTA Examples:
- “Click to read the full guide!”
- “Grab your free Pinterest starter kit now!”
- “Download 5 pre-written emails for free!”
7. Monetize Your Pinterest Growth
Once your Pinterest strategy is working, you can start making money from your traffic.
Ways to Monetize:
- Use affiliate links in blog content.
- Sell digital products (like my Blog-to-Pin System!)
- Grow your email list to promote offers.
🔗 Learn how to make money with Pinterest in 2025.
🔗 Turn blog traffic into sales with the Blog-to-Pin System!
8. Analyze Your Key Metrics & Adjust Your Strategy
Growing on Pinterest requires analyzing what works and adjusting for better results.
Key Metrics to Track:
- Pinterest analytics – See which Pinterest pins get the most outbound clicks.
- Google Analytics – Track blog traffic from Pinterest.
- Popular pins – Identify what type of content performs best and create more of it.
📌 Pro Tip: Look at Pinterest views to determine which content attracts the most engagement and double down on those topics!
Final Thoughts: How to Grow a Pinterest Account
Growing on Pinterest doesn’t happen overnight, but with consistent pinning, optimized content, and smart SEO, you can significantly increase your Pinterest traffic.
Focus on:
✅ Scheduling fresh pins consistently.
✅ Optimizing your board names and Pinterest profile.
✅ Using relevant keywords and rich pins for searchability.
✅ Providing high-value content that solves audience problems.
✅ Analyzing your Pinterest analytics and adjusting based on performance.
Ready to take action? Start implementing these best practices today and watch your Pinterest followers and traffic grow!
Pinterest has always been up and down for me, I really found this helpful as I’m trying to gain traffic more over there. Great post! xx
TheQuietGirl | http://www.quietgirlblog.com
Oh my, I loved this post so much! You’ve shared some really great tips that I’ll take note of xx
Pinterest can be really daunting, especially when there are new things all the time. I do like the idea pins, I think they’re great for sharing content that last longer.
This is incredible Alex! Pinterest is the one platform I’m lost on. I have no idea what I’m doing. This is so helpful! I will be coming back to this post many times. Thank you for sharing!!
I’m going to be giving my Pinterest an overhaul soon so this was super useful. I definitely can’t/won’t be making lots of pins to do each day but I am going to figure out how to make the most of it in a way that works for me. I appreciate the expertise you’ve shared here and I am going to put many of your points into action!
Thank you so much for these tips Alex! I’m going to have a look at the trends 🙂 x
This comes in really handy. I find Pinterest tricky but am trying. Maybe the idea pins will work for me.
Pinterest is great for blogging. I definitely try to pin at least once a week. I have been for about a week and it’s great for traffic to my blog.
Thank you for these tips, so useful.
I expected to do well on Pinterest, but it’s just not happening.
I will follow these points xx
This is really helpful. Thank you for sharing these tips. I always get do confused with Pinterest.
I have a love hate relationship with Pinterest! I love the idea of it and everything it could do for my blog, but I hate the amount of time it takes me to create and schedule each week. Thanks for sharing your tips!
I’m really new to Pinterest and using it to advertise my blog, so this is a really helpful resource thank you.
Great tips, thank you for sharing! I am looking forward to getting idea pins. They haven’t enrolled it here in The Netherlands yet but I am already excited 🙂
This post is souper useful to me since I bstill haven’t managed to set up my Pinterest account. I read from all of you that when used correctly it can bring lots of traffic but still didn’t give the time and effort to figure things out. I will definitely revisit this post. Thank you!
Pinterest has truly been such a life changing platform for me. I have tried Pinterest inconsistently for years and had no success, ever since trying it consistently and following all these steps – I have had such a major boost in traffic !
Great post!
Pinterest has been a rollercoaster for me. I had to send email to them asking if my account has been flagged because my traffic dropped but they said no that Idea pins are working now. So seeing you write about idea pins is awesome. I will check your tips about Idea pins to see if it will work for me
Oh Alex! Pinterest is the one social media I have struggled with the most. It has been so overwhelming. One day, it seems like everything’s good, another day, impressions decrease and everything just seems messy. Posting consistently is important as Pinterest wants new, fresh content and I once heard that posting 10 pins a day would be just fab! In a week, that would be 70! I doubt I have time to create 70 new pins every week lol. These are great tips tho! I’ll definitely start using them. Thank you for sharing x
These are some great tips for Pinterest users. Thanks for sharing!
Great post. But I don’t know my pinterest game is going too unpredictable. Liked the 3rd and 4th point. Will check them. Thanks for sharing this. Xx
Isa A. Blogger
https://www.lifestyleprism.com/
I’m so glad to hear this post was helpful – Pinterest can be fickle to learn but once you do and use it efficiently you can see some great traffic with very little effort!
So glad to hear this was helpful and I hope it helps your account!
You’re 100% right – it’s a lot with the constant updates. I’m glad you’re enjoying using Idea Pins!
I’m so glad to hear Tiffany! Wonderful to hear this was helpful – if you ever want a strategy session where I can teach you a few things just let me know and I can message you the details!
It sounds like this post is wonderfully timed with your overhaul! I’m glad to hear this was helpful – using the Pinterest scheduler is a super easy way to not be on Pinterest everyday but having it work in your favour! Good luck with your overhaul!
Fantastic – trends is so helpful and I’m glad to hear this post was informative.
Wonderful – it can be tricky! Best of luck with Idea Pins – i’ve got an easy to use guide with them so feel free to check it out if you get stuck at all.
I’m glad to hear you enjoy Pinterest – it really is awesome to be brining in constant traffic to your site!
Best of luck and I hope these tips help your account grow – if you ever want to connect strategy or for an audit let me know!
Wonderful to hear – I’m glad this could provide some info for you to hopefully help your account!
Totally understandable, I hear that often! It can be time consuming – but the traffic pay-off is awesome! Let me know if there’s anyway I can be of assistance in the future with your Pinterest.
Wonderful to hear and I’m so glad this was helpful for you.
Awesome to hear you enjoyed this post – I hope when you get Idea Pins you have fun with creating them!
I’m so glad to hear this post was helpful, setting up an account properly does take quite a bit of time and effort. I offer set up services if you’d be interested in that just let me know!
Fantastic to hear – it’s really works amazingly when you do the proper steps and I’m so glad to hear traffic has picked up since being more consistent! 🙂
Totally understandable – that sounds so frustrating with your interactions with your account and Pinterest, sorry to hear! I hope my suggestions help your account!
I 100% get it – it is a lot! Oh no, 10 is definitely way too much that’s some outdated info! I encourage clients to stick to 3-4 with an older account and 1-2 with younger accounts – hope the tips help!
I’m so glad to hear – hope it helps your account.
I’m glad to hear idea pins and fresh pins really connected with you and I hope they help your account 🙂
Thank you for sharing this. I’ve really gone off pinterest recently, so found this post super insightful. I’m definitely one of those people who posts stuff one day and then can go weeks/months neglecting the app. I found growth to be quite good last year, but for some reason I’m struggling to get back into it. I’m definitely going to have a look at my account today & get creating some fresh pins to schedule.
Claire.X
http://www.clairemac.co.uk
I LOVE PINTEREST! Hands down, my favourite platform and my number 1 source of traffic currently. I agree with you on all these tips! I’ve kind of plateaued a little bit the past month so I’ve been re-vamping my strategies. Thanks for sharing, Alex! x
Lynn | https://www.lynnmumbingmejia.com
I’m so glad to hear this post was timed so well for you – wonderful to hear you’ve got some motivation for scheduling some fresh pins. The Pinterest Scheduler lets you do up to 2 weeks at a time so definitely take advantage of that if consistency isn’t a strong point for being on the app.
YES – mine too! I’m glad you enjoyed these tips, and best of luck with re-vamping your current strategies!
Thank you so much for this. I did know that pinterest is great for traffic however I was at a loss on how to use it. Thanks for this post. Really appreciated.
Wonderful to hear – I’m so glad to hear this post was helpful with learning more about Pinterest! Happy Pinning!