Growing my email list was one of the things when I first started an online business that I just didn’t understand. I was so lost on how to grow an email list. More specifically how to grow an email list from scratch! I saw all these other business owners saying “here are my secrets to my 10k email list”, but got lost and overwhelmed quickly. Now being over 2 years into my own business I’ve taken time to actually learn about email marketing, and growing an email list! It can be powerful, and honestly, it doesn’t need to be hard!
If you’re new here, I’m Alex a Pinterest Manager and Blogger! I help business owners utilize Pinterest to get more leads to their businesses, more sales, and more inquiries! One of the ways I also help businesses grow is helping with increasing email signups and helping get more folks into a business’s funnels! How? Let’s dive in!
Why you should grow your email list?
Are you new to the business, or a seasoned business owner who doesn’t have an email list and is lost why start one? If so, it’s okay! I was there myself! When I started I was focusing on social media platforms and trying to create social proof using social media. It was exhausting! Once I learned that email list building and email list marketing are passive and a great way to get more sales and inquiries without needing to spend hours and hours a day working on it, like social media accounts! It also doesn’t depend on your social media followers when you use SEO and Pinterest (like I do!).
If you have a lead magnet or multiple, have email list funnels, and have lead generation processes you want to funnel folks into email marketing sounds perfect for you! Let’s dive into email list-building tips below!
How Pinterest Marketing and Email List Work?
Pinterest is a search engine, in that folks are on there looking for ideas, inspiration, and solutions to problems. They want to connect with content, they’re looking to make purchases and they’re ready to learn more! Unlike social media, they aren’t on the platform to be entertained.
Your Pinterest marketing strategy should include how to promote your email lists and email sign ups within your pins. If it doesn’t hang tight and we’ll dive into how to turn pinners into new subscribers. Overall Pinterest is full of people ready to take action which is perfect for your lead magnets, blogs, and offers!
Let’s dive into some simple ways to grow your email list!
Ways to promote your email list in your blog posts?
One of the simplest (in my opinion) ways how to grow email list without feeling like you need to be pushy or on social media all the time! You likely have blog posts on your site, either as a blogger or a business owner. If you don’t, let’s talk about this cause these provide INSANE value to potential customers. Anyways, if you’re growing your email list and the content on your website connects strongly to your freebie or lead magnet then this is perfect. You can embed sign-ups in your blog content, have it as a signup bar, or have it as a pop-up for new website viewers. I use FloDesk and it’s super easy to integrate it into my website and have people added to my email list while I sleep!
Creating Pinterest pins
Create Pinterest pins that link directly to your signup forms! You can create pins that help your target audience with finding your content! Remember how I said folks use Pinterest with intention, one of those is looking for solutions to pain points!
So, create bright-colored pins that attract your ideal audience. One of the keys to my Pinterest Marketing Service is to research and use words that your ideal audience would. So don’t think like a business owner, think about what phrases and words your clients, audience, and customers would use! Be clear and concise with your text on the pin and really drive home that it’s free and solves whatever problem it does for folks!
Be sure to link directly to your freebies page or sign up link so you can increase your conversion rate and not lose folks with connecting to a main webpage. From there rinse and repeat to help with your email maillist and marketing right to your ideal audience.
You can use the free Pinterest Scheduler to schedule your pins! Check out everything you need to know about the Pinterest Scheduler here!
Want some lead magnet ideas?
Are you feeling stuck and not sure about lead magnets and freebies? Here are some great ideas to help you with creating some amazing content to get more folks into your signup form and grow your mailing list! Make sure when creating these freebies/lead magnets you make your own web page on your website, and don’t link to a third-party website to help with Pinterest trusting your content (and SEO!). In WordPress, you can create a new web page! Here are some easy ideas!
- A checklist
- Planner/Scheduling tool
- Templates
- How to guide
- Labels/Stickers
- Printables
- Video Series (step-by-step process)
- E-book
- Workbook
- Webinar
- Resource Library
Summary
Feeling ready to grow your email list or start an email list today? I hope this post has sparked a couple of ideas for you and given some tips for how to best utilize Pinterest for email marketing! If you’d like to learn more check out my Pinterest Email Marketing Masterclass below!
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