The difference between pinterest business account vs personal

Curious about the difference between a Pinterest business account vs personal one? Don’t worry, you are not alone as it can be quite confusing to to know the difference and which account type you have. Regardless of your account type, Pinterest is a place for discovery and inspiration. It’s where people flock to for answers to their questions and solutions to their problems/ issues. It’s a visual search engine that focuses on queries being typed into the discovery bar and then related searches appear that are aligned with what was searched. 

​For a personal Pinterest account, this is an account that can only save and interact with other people’s pins. You can create boards and sort pins that others have made and you save them. For a business Pinterest account, you can do the same as a personal one with saving and organizing others’ pins, but you can also create pins, review your analytics utilize Pinterest marketing tools, and have your pins reach your ideal clients and audience. 

Pinterest Business Account

Let’s dive deeper into a Pinterest Business Account, it is separate from a personal account. You need to go to Pinterest.com and create a Pinterest Business Account, be sure to read Pinterest terms of service before signing up to ensure you agree with their best practices and policies. This type of account is meant for business owners who want to use Pinterest as a marketing platform for growing their business and expanding their brand awareness. When creating a new Pinterest business account it’s important to link it to your website. This process goes through adding a little bit of code to your website that allows your Pinterest account and your website to speak to each other.

What is included in your Pinterest Business Account:

– access to Pinterest advertising

– Pinterest Analytics 

– Pinterest Trends

– Pin Creation & Pin Scheduling Tools

– Audience Insights

​- linking to your business website

– the Pinterest business hub

There is no cost associated, you can create for free business account. I also do not recommend linking your Pinterest business account to a social media platform or Instagram accounts as you don’t own those websites and Pinterest can see that as spammy behavior and you can lose your account possibly. It’s best to link it to your content and only create pins with your URLs to your own website, not social media accounts. 

Can I convert a personal account to a new business account?

Can you take your personal profile and convert it into a business account? Technically yes, but I do not advise this. When you have a personal account that you save personal Pinterest content to – for example, dinner recipes, or inspirational quotes this is great for your personal account.

However, if you convert to a Pinterest business profile, those pins will come with you. Likely your business isn’t about chicken dinner recipes and inspirational quotes. Your Pinterest business account needs to be solely focused on your type of business and your business content. It should only have pins saved and you should only be creating pins about your business.

You want to focus on creating your own pins and having boards and pins that solely align with your business. This can be created by making a Pinterest marketing strategy – I offer 30-minute free calls for service-based business owners who want help.

Pinterest Personal Accounts

Okay, so we’ve chatted about Pinterest Business Accounts, let now switch to personal accounts. A personal account is quite simple and free! It’s a place you can save others’ created pins into Pinterest boards that you can sort and organize as you’d like. There is no creation, or Pinterest business features in a personal account.

A personal interest profile is perfect for people who want to casually use and save Pinterest pins for their own personal use. They do not want to use Pinterest for marketing, but more as a tool where they get inspiration and ideas. It can be a great way for people to discover new trends and find simple DIY projects to tackle! 

I’m not sure which account I should have.

Still feeling a bit lost? No worries! Here are some simple ways to break down which account you should have

A Pinterest personal account is for a Pinterest user who wants to save ideas for their personal use, they do not want to use Pinterest for marketing just for personal reasons. 

A Pinterest business account is perfect for an online entrepreneur, bloggers, and business owner who want to get their content in front of potential customers and other business owners. They want to create pins and want to use Pinterest for marketing their business. 

Do you need a personal business account to have a business account? No, you can have a standalone business account without a personal one. Can you have both? Yes! You can create a new personal account and a new business account if you’d like one of each! The main differences is do you want to use it for business marketing or personal use. On both accounts you can follow other Pinterest users. 

 Creating a new account for your business

Ready to make a Pinterest Business Account? Okay, let’s dive into a couple of the first steps you need to take. Remember, I do not recommend converting an existing personal account – it’s best to create a whole new business account. If you’re unsure if you have the correct information to start with a Pinterest business account – like do I need blog posts? Do I need an email list? Check out my free webinar here that helps you determine if Pinterest could be a good fit for your business. 

Let’s dive into the next steps for creating a business account:

• Go to Pinterest.com

• Click “Sign Up” in the top right-hand side of the screen

• Click “Create a free business account” at the bottom of the sign-up pop up

• Fill out the necessary information and then click “Create account”

• Follow along as Pinterest walks you through setting up your Pinterest Business Account. 

From there, you’re going to want to start adding some SEO and learning about how to create pins. You can start here with my Starting with Pinterest Freebie! 

Conclusion

So when it comes to pinterest business account vs personal there are some key differences. The types of accounts on Pinterest really are divided down to personal use vs marketing for small businesses. If you’re unsure about which account to create, don’t worry you’re in the right place just check out the above sections that help you easily identify the differences. Have questions – let me know!