I love Pinterest, always have, and likely always will. That’s why for me first becoming a Pinterest virtual assistant and later Pinterest Manager made sense. Making money with Pinterest isn’t easy, I’m not going to sit here and tell you that you will get rich overnight. However, if you have a passion for Pinterest then spending some time learning about how to build a business as a Pinterest virtual assistant can be powerful.
I started my Pinterest Business in late 2020 and really saw it start to take off mid- 2021. Flash forward to now, I’ve replaced my full-time salary (and then some) and love working with Pinterest accounts and digital marketing for my clients!
How did I get started, and what would I do differently now? Well, read along below to learn!
What is a Pinterest Virtual Assistant?
A Pinterest Virtual Assistant completes Pinterest marketing tasks for a business or business owner. They act on behalf of the business and publish, create, and promote Pinterest pins on that business account. They are responsible for creating pins, writing pin descriptions, and overall managing the business account. Pinterest virtual assistants are typically hired by a business owner to oversee and manage an account for a period of time, it could be 3-6 months or up to 12. Typically they’re hired on contracts or are independent contractors for business. These can also be social media managers who include Pinterest VA services in their packages. For a lot of folks this is the first step with Pinterest Management and getting the first clients.
What is a Pinterest Manager?
Similar to a Pinterest Virtual Assistant they go into the account and act on the Pinterest platform as the business/business owner. However, in addition to a Pinterest virtual assistant, they do management of the account. This can include but is not limited to, analytics, pin performance, creating graphics, SEO, account maintenance, trends research, and keeping up with Pinterest education. Overall the responsibilities are greater, and typically folks with a bit of experience are Pinterest Managers.
Each Pinterest manager and VA is unique, these are just overviews of general responsibilities one might have.
What do you know about Pinterest?
The first thing is first…what do you know about Pinterest marketing? Have you taken a course? Managed your own Pinterest Business Account? Never heard of Pinterest for business? Well, hopefully not the last one! I’d recommend starting off with a Pinterest Business Course, this will help you learn the basics and learn what you need to know to see if this is the right job for you. As I mentioned this is not a get-rich-quick overnight job. It takes time, dedication, and patience as Pinterest is a long-term marketing platform for business owners.
You can check out this Pinterest VA Course to help you learn more about how to become a Pinterest va and even sign up for Pinterest va jobs with Megan’s job board!
Creating Social Media Platforms for your Business
Once you’ve made that decision to jump into becoming a Pinterest VA then it’s time to begin setting up social media platforms to help you start your business! As I mentioned above, this step should only be taken after you’ve learned about Pinterest VA work are wanting to build a business in Pinterest Marketing. When creating a social media platform be sure to include in your bio the following things:
- How you will help business
- Who your ideal client is (who are you attracting/helping!)
- What do you do?
- Your role (Pinterest VA, Pinterest Manager, Pinterest Strategist…etc).
It’s free to create a business Instagram account and I encourage making one if you want a free place to start promoting your business. I also recommend looking into creating a website, but that can be for later depending on your level of investment and time (this is not free). Once your account is created begin to follow your ideal audience. Do you want to work with bloggers, photographers, and e-commerce businesses? Start to follow those folks! You can use programs such as Later for scheduled posting, and Canva for creating social media posts!
Pricing and Packages
From here you’ll want to sit down and take some time to understand what type of pricing you want to offer and what packages. You can do per hour fees or create a package that includes a robust amount of offerings for one flat fee. If you’re feeling unsure about pricing yourself you can create ladder pricing. This is where you increase your pricing a small amount for the next new client. For myself, I did packages from the start as it was a simple way for me to ensure I would give my clients consistency. While allowing myself the time to create the best approach for them, not feel rushed against a clock.
For each package I would recommend including:
- # of pins weekly or monthly
- How often analytics will be reviewed/ sent to the client
- How often SEO updates will be made to the account
- Types of Pins you create (do you create all or just specific types)
- Amount of customer support/service
You can always add and remove things as you see fit for your business, however, the above items I found were a good starting place. The main thing you want to remember is the assistant helps so you want to take things off their plate. Be clear about what level of involvement (if any) is needed in each package or pricing option. SEO takes quite a bit of time. Ensure you’re allowing the time and energy to complete that as often as you need for your package.
Tools for Client Experience!
Okay, so you’ve got the basics! Now, I will say this post doesn’t dive into the mission, values, and goals for your business – this is more the basics of starting as a Pinterest virtual assistant. Below are some awesome tools to help you when starting your business to look professional, wow clients, and provide a 10/10 client experience (which is the key to reoccurring revenue and growing referrals!).
Honeybook – Client Relationship Management Tool, it’s an all-in-one space for intake forms, building workflows, invoicing, contracts, and keeping all your client digital files in one secure space! This is a must-have for new business owners! Click here for 1$ for the first 6 months when you join honeybook with this link!
Flodesk – Email Marketing for communicating with your audience in a professional and super easy way! Flo desk has so many templates and systems to help you build super easy email funnels, and a marketing funnel to make money while you sleep! That’s right I can schedule emails and make sales without needing to be on my computer at that moment. It’s simple for those non-techy people (like me!). Click here to get 50% off one year with flo desk with this link!
Pro Tips / Things I’ve learned.
Okay, so I’ve had my Pinterest Manager business for a bit now what lessons have I learned and what would I encourage others to know? Here we go!
- Pinterest takes time, do not guarantee results, and be sure to educate clients on the difference between a search engine and social media.
- Don’t work for free, you can offer reduced rates for testimonials but don’t do work for free. I encourage you to barter services if needed!
- Get testimonials and feedback from each client so you know how to improve and what you rock at! Use Google forms for a free simple form!
- Get clear about your messaging about what you do and who you do it for! Don’t get lost in what others are doing, focus on your goals and what your business means to you!
Have questions – reach out here and we can chat! I also offer coaching for new Pinterest Virtual Assistants!
Wow this sounds great and congratulations Alex! Truly hope this job will be great and your dream come true! ANy chance I might ask for the link on the course? It sends to a 404 error page, thanks x
THANK YOU! Much appreciated – I’ve sent the link in a message on Twitter and have updated the link on the post so hopefully moving forward it works – thank you for letting me know and your well wishes!